A Practical Approach to Companies’ Transformation toward Product Longevity: A Best-Case Study

Product longevity is a key to improving the sustainability of production and consumption patterns. However, at many companies, extending product requires overcoming several complex barriers. Identifying how begin this process can be difficult; moreover, available solutions may seem too or radical and, therefore, ignored as viable options. The purpose paper study approaches decision patterns that enable best-practice companies produce high-longevity products. We aim map implementing through multiple-case 18 systematically work ensure longevity. Through interviews with developers, CFOs CEOs strive design long-lasting products, we identify three types longevity: performance-driven, behavioural change-driven vision-driven approaches. This reveals successfully. contribution advances our understanding engage foster different stages development process.